Microsoft’s Bing to offer search traffic encryption by default
Microsoft has announced that the encrypted search feature in Bing, which was rolled out last year and is currently optional, will be available by default in the coming months.
The Redmond, Washington-based company said that while it will continue to send a referrer string (letting marketers and webmasters identify traffic as coming from Bing), the actual query terms will not be passed along. However, some limited query term data will be made available through its various webmaster and advertiser tools, the company noted.
“While this change may impact marketers and webmasters, we believe that providing a more secure search experience for our users is important,” the software giant said in a blog post.